Is Car Signage Right for Your Business?

Is Car Signage Right for Your Business?
Have you ever been driving around town and seen car signage for another person’s business, and wondered, should I do that? Car signage can be a great way to raise visibility for a small business, and bring attention of products or services that the average person may not have heard of before, but needs to have.

Basically, a car sign, or a car wrap, is a special decal on your vehicle that shows your company’s name, logo, colors, and/or contact information like a website. Many signage companies can help you design the best car signs for your business, and place it over your vehicle. It’s a simple, relatively inexpensive piece of branding that reaches a lot of people without additional work or time on your part.

If your company car goes out on the road a lot, it can work harder for you than mailings and mass emails. It is estimated that one car with a sign can reach up to 70,000 people in a day. That’s a lot of eyeballs, and even if most never think twice about it again, all it takes is that one person who says, ‘wait, I need that’ to give you a new customer while you are driving to a current customer. Multiply that by a fleet of cars or trucks going out and visiting customers and you will reach potentially hundreds of thousands of people in your area without multiple huge advertising investments.

One of the best ways to determine if a form of advertising is right for your business is to ask a simple question: how much bang for the buck? The price will depend on the size of your vehicle and the design of the wrap, but typically will be between one and three thousand dollars. That may sound like a lot, but when you consider that it will be going in front of thousands of eyeballs a day, and last for several years, it pays for itself over time, putting it considerably lower than the cost per thousand views for newspaper ads, billboards, and mass mailings.

Your car doesn’t even have to go out on the road a lot to be a worthwhile investment either. Just having the car signage and driving your car on a regular basis, and parking it in front of your business can be a form of subtle advertising without paying money for a billboard. It also automatically puts your car and business on the same level as bigger companies, adding both legitimacy and brand awareness in your area. Anything that catches a person’s eye can be a major benefit and may lead them into your door, and unlike mass mailings, nobody is going to throw your car into the junk mail pile.

Car signage is a great way to reach a lot of people without a lot of extra effort. All you have to do is drive your vechile with van signs Brisbane on it like you always do, and thousands more people will be exposed to your business every day.