3 Ways to Increase Exposure for Your Business

Your Business Exposure – How Important is It?

Increasing your business exposure is one of the major factors of business success. It is impossible to imagine a business becoming successful without exposure to target markets.

There are three ways to increase exposure for your business that bears serious consideration. These include:

  • Identifying target markets and customer buying habits
  • Promoting products and services over a more expansive platform
  • Proactive events that engage customer response

Identifying Target Markets and Customer Buying Habits
All businesses need to know their target markets. Not only to identify customers and their buying habits but also to keep abreast of competition in a specific industry. This requires business owners to maintain constant vigilance over their target markets, customers, and competitors by continued injections of advertising and promotions.

Set of Mega Sale flyer, poster or banner design with best discount offers.
Promoting Products and Services over an Expanded Platform
With all of the advantages of social media and the internet today, the opportunity to increase exposure for your business is as near as a business owner chooses it to be. The trick to increasing business exposure is to maintain a consistent focus on products and services in a manner that piques public interest. For some businesses, this requires regular tweaking so marketing and promotions don’t become stale to buyers.

Choose a marketing and sales promotional platform with growth potential over the long term. Advertising requires in-depth creativity to keep it evergreen and also ever evolving.

Even businesses with a single product or service can afford the luxury of gravitating toward creative advertising that captures customer attention. Advertising should be visually colorful and captivating in content. Business advertising should also connect offline with online promotions for greatest exposure.

Customers remember creative advertising they merely glance at in a magazine. When it is seen again online on a business website or link to other websites, this strengthens business exposure. This is where consistency in advertising helps businesses increase market exposure and gain prominence in their industry.

Proactive Events that Engage Customer Response
Very often, business owners overlook the fact that customers want to “belong” to businesses they patronize. This is proven by customer “trends” that increase business exposure through customer patronage at proactive events.

Consider how simple local events build local and regional exposure that eventually either by word of mouth or solid business growth becomes a household name. This is a form of customer “networking” that many business owners need to increase business exposure.

Learn to mingle among your customer base to discover their buying habits and their buyer frequency. This is crucial to understanding your target market.

Signs and Logos that Increase Exposure
Your business logo in signs, advertising and promotions play a large role in establishing your place among your competitors and within your industry. The location of business signs is best left to the advice of your signage supplier.

There is much more to locating a business sign than just erecting it or installing it. Business signage is a matter of effectiveness and inspiring impulse response from potential customers. Choose an experienced supplier to increase exposure for your business.

Best Mutual Funds For Young Investors 2017

Mutual Funds That Make Sense For Young Investors

Let’s admit it, investing is still scary for a large segment of the population, not the least of which are young people. They still remember vividly the Great Recession of 2008-2009. It was a time when stocks were creating and mutual funds for young investors were the last thing on anyone’s mind. However, the reality now is much different and some people are finally starting to approach the stock market once again. They may be doing so with a timid step, but they are starting to get back to at least looking into investing again.

The time is now for young people to invest. It doesn’t much matter if the market is too high or too low right now, it is almost certainly a lot lower than it will be when these young folks are ready to retire. As such, they should be putting aside some money for themselves and their future. The young investor who gets started today can see a huge accumulation of their money over time if they give it enough care and attention.

Word Mutual Fund on mini chalkboard and coin in the jar with blurred background of books, green plant and clock

With all of this being said, one type of mutual fund recommended for young people is a total market index fund. Kiplinger recommends the Vanguard Total Stock Market (VTSMX) as the right choice for today’s young person. This is an incredibly low fee fund that simply mimics the movement of the market overall as a whole. You can so that it is low on the creativity scale, but it is often much more stable than some of the other funds out there. Young people who still fear the market in some ways could do a lot worse than to have a fund that is stable and predictable.

Some might suggest that a young investor should be a little more adventurous with their investments since they are young and have time to recover any losses that they might sustain in the early days. That is a fair enough argument and probably appeals greatly to some young investors who want something a little more exciting to talk about when the subject of investing comes up. For those type of people perhaps the Vanguard Explorer (VEXPX) is the right place to turn to.

The Balance recommends this fund among others because it is something that can be a little more aggressive for those who are not fans of just sitting around and passively watching their money grow. Those who crave the action of the stock market can surely appreciate this type of fund.

Vanguard is recommended for both of these types of funds simply because they are the lowest on fees. Fees seem like a small thing that can be an afterthought for a lot of people, but the reality is that those fees can quickly eat up a big portion of one’s investment dollar if they are not careful. Therefore, it is advisable to look for funds that keep the fees low. Vanguard does that and thus earns itself the reputation of being a great place for people of any age to invest.

Is Car Signage Right for Your Business?

Is Car Signage Right for Your Business?
Have you ever been driving around town and seen car signage for another person’s business, and wondered, should I do that? Car signage can be a great way to raise visibility for a small business, and bring attention of products or services that the average person may not have heard of before, but needs to have.

Basically, a car sign, or a car wrap, is a special decal on your vehicle that shows your company’s name, logo, colors, and/or contact information like a website. Many signage companies can help you design the best car signs for your business, and place it over your vehicle. It’s a simple, relatively inexpensive piece of branding that reaches a lot of people without additional work or time on your part.

If your company car goes out on the road a lot, it can work harder for you than mailings and mass emails. It is estimated that one car with a sign can reach up to 70,000 people in a day. That’s a lot of eyeballs, and even if most never think twice about it again, all it takes is that one person who says, ‘wait, I need that’ to give you a new customer while you are driving to a current customer. Multiply that by a fleet of cars or trucks going out and visiting customers and you will reach potentially hundreds of thousands of people in your area without multiple huge advertising investments.

One of the best ways to determine if a form of advertising is right for your business is to ask a simple question: how much bang for the buck? The price will depend on the size of your vehicle and the design of the wrap, but typically will be between one and three thousand dollars. That may sound like a lot, but when you consider that it will be going in front of thousands of eyeballs a day, and last for several years, it pays for itself over time, putting it considerably lower than the cost per thousand views for newspaper ads, billboards, and mass mailings.

Your car doesn’t even have to go out on the road a lot to be a worthwhile investment either. Just having the car signage and driving your car on a regular basis, and parking it in front of your business can be a form of subtle advertising without paying money for a billboard. It also automatically puts your car and business on the same level as bigger companies, adding both legitimacy and brand awareness in your area. Anything that catches a person’s eye can be a major benefit and may lead them into your door, and unlike mass mailings, nobody is going to throw your car into the junk mail pile.

Car signage is a great way to reach a lot of people without a lot of extra effort. All you have to do is drive your vechile with van signs Brisbane on it like you always do, and thousands more people will be exposed to your business every day.

SEO for Local Businesses

If you run a smaller local business, then having a strong web presence is essential. Today, smartphones are ubiquitous, and this means that local search is a huge source of traffic, and footfall, for small business owners.

Search engine optimisation isn’t just about getting your site to number one in desktop search – although that is a useful thing. It can also be good for your business in other ways.

When you work on SEO, you indirectly end up working on improving the layout and performance of your website. A lot of the elements of good SEO are things that will improve usability. You will also find yourself more focused on producing high quality content, and getting people to link to your site – things that will pay off in terms of attracting positive attention to your site from potential visitors.

Being ranked higher in the SERPs is, of course, a positive outcome. There is a lot of research that shows that the number one spot will get you the most traffic, and that being above the fold but not quite number one is good too. The lower down the page you are, the less likely it is that you will get visitors. If you’re not on the front page at all, you may as well not exist.

The beauty of SEO is that if you take the correct approach – both in terms of on-site and off-site elements, it will help to improve your rankings not just for the handful of keywords that you have thought of, but many other “long tail” keywords.

These are highly specific keywords that show a lot of purchase intent. The long-tail keywords tend to be easier to rank for because they are so specific that they tend to have lower competition. They do also have lower search volumes, but the users who are searching for them – things like “blue velvet party dress size 6” – are highly likely to want to buy that specific thing.

This means that if you can rank well for those keywords, you’re more likely to get clicks on your search results and you’re more likely to have the user make a purchase.

It takes a long and sustained effort to rank well in the search engines, but it is worthwhile. Unlike PPC marketing, where the traffic dries up when promotion stops, SEO gives a sustained stream of traffic. Occasional breaks in promotion will not stop the traffic from coming in.

If you completely cease your SEO efforts, then there is the risk that your competitors will quickly outdo any work that you have carried out and that you will lose your rankings, but as long as you have a steady promotion plan you should find that retaining rankings is easier than getting them in the first place, and that having a strong presence in the search engines will help to make your brand look more reputable, and increase trust with your customers.

You can check out this blog for more great SEO articles

5 Reasons to Get SEO For Your Business

5 Reasons to Get SEO For Your Business

Introduction – SEO for Better Business Exposure
All business owners look for optimal exposure for their products and services whether they are locally or globally located. Few businesses can afford the luxury of ignoring the enormous impact of online advertising and business exposure.

The difficulty new business owners and startups find is understanding how to effectively make use of browser algorithms and SEO (Search Engine Optimization) techniques and strategies to reach highest page ranking. The use of SEO has numerous benefits.

SEO Benefit No. 1 – Rapid Connection to Target Markets
The first benefit is rapid connection to specific target markets of online users. From the moment a business sets up a website, the content of the website becomes an immediate connection to target markets and, by association, greater business exposure.

SEO Benefit No. 2 – SEO is Evergreen
When business websites are properly structured with the use of SEO, business owners realize their SEO strategies become evergreen. This simply means that keywords that identify business name, products and services embedded in website content remain in user memory.

To make SEO for businesses evergreen, consider the use of keywords in traditional advertising that help customers identify business operations with business offerings. For example, if a business manufactures an unusual item, review the description of the item and use these descriptive keywords frequently throughout website content. The transference from traditional content to keyword enhanced SEO content maintains solid business identity.

SEO Benefit No. 3 – SEO Helps Grab Market Share
For many businesses, even those with unique public offerings, attracting profitable market share increases business competition. By using SEO keywords in content that are singularly related to the business name and public offering, this strategy helps reduce competition for market share. This assumes business owners have a basic understanding of search engine operatives.

SEO Benefit No. 4 – Organic SEO
Organic SEO content has been found to be far more beneficial to increasing traffic to business websites. This is also the simplest form of attracting online users who wish to learn more about products and services.

SEO Benefit No. 5 – Increasing Marketing Links to Mobile Devices
The structure of SEO placement in business content expands exposure to a variety of mobile devices. In addition, SEO enriched content embeds business image over a broader range of user access.

Conclusion – SEO Marketing Techniques and Strategies
Each business should choose a custom marketing technique and strategy that creates a seamless fit between products and services to target markets. By studying customers buying habits, developing SEO marketing techniques, such as the use of Adwords and Page Per Click (PPC), business owners find the core of their strategies to employ accurate use of SEO.

Search Engine Optimization (SEO) is more than just the use of keywords in online content. It is also ability to maintain optimal page ranking in competitive businesses. In addition, SEO also requires a professionally developed website to attract the most online users. The basic premise of SEO is to keep keywords and content simple, attractive and appealing to the needs of the target market.

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