3 Ways to Increase Exposure for Your Business

Your Business Exposure – How Important is It?

Increasing your business exposure is one of the major factors of business success. It is impossible to imagine a business becoming successful without exposure to target markets.

There are three ways to increase exposure for your business that bears serious consideration. These include:

  • Identifying target markets and customer buying habits
  • Promoting products and services over a more expansive platform
  • Proactive events that engage customer response

Identifying Target Markets and Customer Buying Habits
All businesses need to know their target markets. Not only to identify customers and their buying habits but also to keep abreast of competition in a specific industry. This requires business owners to maintain constant vigilance over their target markets, customers, and competitors by continued injections of advertising and promotions.

Set of Mega Sale flyer, poster or banner design with best discount offers.
Promoting Products and Services over an Expanded Platform
With all of the advantages of social media and the internet today, the opportunity to increase exposure for your business is as near as a business owner chooses it to be. The trick to increasing business exposure is to maintain a consistent focus on products and services in a manner that piques public interest. For some businesses, this requires regular tweaking so marketing and promotions don’t become stale to buyers.

Choose a marketing and sales promotional platform with growth potential over the long term. Advertising requires in-depth creativity to keep it evergreen and also ever evolving.

Even businesses with a single product or service can afford the luxury of gravitating toward creative advertising that captures customer attention. Advertising should be visually colorful and captivating in content. Business advertising should also connect offline with online promotions for greatest exposure.

Customers remember creative advertising they merely glance at in a magazine. When it is seen again online on a business website or link to other websites, this strengthens business exposure. This is where consistency in advertising helps businesses increase market exposure and gain prominence in their industry.

Proactive Events that Engage Customer Response
Very often, business owners overlook the fact that customers want to “belong” to businesses they patronize. This is proven by customer “trends” that increase business exposure through customer patronage at proactive events.

Consider how simple local events build local and regional exposure that eventually either by word of mouth or solid business growth becomes a household name. This is a form of customer “networking” that many business owners need to increase business exposure.

Learn to mingle among your customer base to discover their buying habits and their buyer frequency. This is crucial to understanding your target market.

Signs and Logos that Increase Exposure
Your business logo in signs, advertising and promotions play a large role in establishing your place among your competitors and within your industry. The location of business signs is best left to the advice of your signage supplier.

There is much more to locating a business sign than just erecting it or installing it. Business signage is a matter of effectiveness and inspiring impulse response from potential customers. Choose an experienced supplier to increase exposure for your business.

Best Mutual Funds For Young Investors 2017

Mutual Funds That Make Sense For Young Investors

Let’s admit it, investing is still scary for a large segment of the population, not the least of which are young people. They still remember vividly the Great Recession of 2008-2009. It was a time when stocks were creating and mutual funds for young investors were the last thing on anyone’s mind. However, the reality now is much different and some people are finally starting to approach the stock market once again. They may be doing so with a timid step, but they are starting to get back to at least looking into investing again.

The time is now for young people to invest. It doesn’t much matter if the market is too high or too low right now, it is almost certainly a lot lower than it will be when these young folks are ready to retire. As such, they should be putting aside some money for themselves and their future. The young investor who gets started today can see a huge accumulation of their money over time if they give it enough care and attention.

Word Mutual Fund on mini chalkboard and coin in the jar with blurred background of books, green plant and clock

With all of this being said, one type of mutual fund recommended for young people is a total market index fund.¬†Kiplinger¬†recommends the Vanguard Total Stock Market (VTSMX) as the right choice for today’s young person. This is an incredibly low fee fund that simply mimics the movement of the market overall as a whole. You can so that it is low on the creativity scale, but it is often much more stable than some of the other funds out there. Young people who still fear the market in some ways could do a lot worse than to have a fund that is stable and predictable.

Some might suggest that a young investor should be a little more adventurous with their investments since they are young and have time to recover any losses that they might sustain in the early days. That is a fair enough argument and probably appeals greatly to some young investors who want something a little more exciting to talk about when the subject of investing comes up. For those type of people perhaps the Vanguard Explorer (VEXPX) is the right place to turn to.

The Balance recommends this fund among others because it is something that can be a little more aggressive for those who are not fans of just sitting around and passively watching their money grow. Those who crave the action of the stock market can surely appreciate this type of fund.

Vanguard is recommended for both of these types of funds simply because they are the lowest on fees. Fees seem like a small thing that can be an afterthought for a lot of people, but the reality is that those fees can quickly eat up a big portion of one’s investment dollar if they are not careful. Therefore, it is advisable to look for funds that keep the fees low. Vanguard does that and thus earns itself the reputation of being a great place for people of any age to invest.