Is Car Signage Right for Your Business?

Is Car Signage Right for Your Business?
Have you ever been driving around town and seen car signage for another person’s business, and wondered, should I do that? Car signage can be a great way to raise visibility for a small business, and bring attention of products or services that the average person may not have heard of before, but needs to have.

Basically, a car sign, or a car wrap, is a special decal on your vehicle that shows your company’s name, logo, colors, and/or contact information like a website. Many signage companies can help you design the best car signs for your business, and place it over your vehicle. It’s a simple, relatively inexpensive piece of branding that reaches a lot of people without additional work or time on your part.

If your company car goes out on the road a lot, it can work harder for you than mailings and mass emails. It is estimated that one car with a sign can reach up to 70,000 people in a day. That’s a lot of eyeballs, and even if most never think twice about it again, all it takes is that one person who says, ‘wait, I need that’ to give you a new customer while you are driving to a current customer. Multiply that by a fleet of cars or trucks going out and visiting customers and you will reach potentially hundreds of thousands of people in your area without multiple huge advertising investments.

One of the best ways to determine if a form of advertising is right for your business is to ask a simple question: how much bang for the buck? The price will depend on the size of your vehicle and the design of the wrap, but typically will be between one and three thousand dollars. That may sound like a lot, but when you consider that it will be going in front of thousands of eyeballs a day, and last for several years, it pays for itself over time, putting it considerably lower than the cost per thousand views for newspaper ads, billboards, and mass mailings.

Your car doesn’t even have to go out on the road a lot to be a worthwhile investment either. Just having the car signage and driving your car on a regular basis, and parking it in front of your business can be a form of subtle advertising without paying money for a billboard. It also automatically puts your car and business on the same level as bigger companies, adding both legitimacy and brand awareness in your area. Anything that catches a person’s eye can be a major benefit and may lead them into your door, and unlike mass mailings, nobody is going to throw your car into the junk mail pile.

Car signage is a great way to reach a lot of people without a lot of extra effort. All you have to do is drive your vechile with van signs Brisbane on it like you always do, and thousands more people will be exposed to your business every day.

SEO for Local Businesses

If you run a smaller local business, then having a strong web presence is essential. Today, smartphones are ubiquitous, and this means that local search is a huge source of traffic, and footfall, for small business owners.

Search engine optimisation isn’t just about getting your site to number one in desktop search – although that is a useful thing. It can also be good for your business in other ways.

When you work on SEO, you indirectly end up working on improving the layout and performance of your website. A lot of the elements of good SEO are things that will improve usability. You will also find yourself more focused on producing high quality content, and getting people to link to your site – things that will pay off in terms of attracting positive attention to your site from potential visitors.

Being ranked higher in the SERPs is, of course, a positive outcome. There is a lot of research that shows that the number one spot will get you the most traffic, and that being above the fold but not quite number one is good too. The lower down the page you are, the less likely it is that you will get visitors. If you’re not on the front page at all, you may as well not exist.

The beauty of SEO is that if you take the correct approach – both in terms of on-site and off-site elements, it will help to improve your rankings not just for the handful of keywords that you have thought of, but many other “long tail” keywords.

These are highly specific keywords that show a lot of purchase intent. The long-tail keywords tend to be easier to rank for because they are so specific that they tend to have lower competition. They do also have lower search volumes, but the users who are searching for them – things like “blue velvet party dress size 6” – are highly likely to want to buy that specific thing.

This means that if you can rank well for those keywords, you’re more likely to get clicks on your search results and you’re more likely to have the user make a purchase.

It takes a long and sustained effort to rank well in the search engines, but it is worthwhile. Unlike PPC marketing, where the traffic dries up when promotion stops, SEO gives a sustained stream of traffic. Occasional breaks in promotion will not stop the traffic from coming in.

If you completely cease your SEO efforts, then there is the risk that your competitors will quickly outdo any work that you have carried out and that you will lose your rankings, but as long as you have a steady promotion plan you should find that retaining rankings is easier than getting them in the first place, and that having a strong presence in the search engines will help to make your brand look more reputable, and increase trust with your customers.

You can check out this blog for more great SEO articles